0000114859 00000 n Simonson, Itamar, Ziv Carmon, Ravi Dhar, Aimee Drolet, and Stephen M. Nowlis (2001), “Consumer Research: In Search of Identity,” in Annual Review of Psychology, Vol. Consumers seek to form lifestyles that defy dominant consumerist norms or that directly challenge corporate power (Dobscha and Ozanne 2001; Kozinets 2002; Murray and Ozanne 1991; Murray et al. For example, Mick and Buhl (1992) profile the way in which consumers' life themes and life projects shape their readings of advertisements. This circumstance, coupled with some lingering vestiges of the 1980s paradigm battles, has given rise to three enduring misunderstandings about CCT that impede appreciation of its aims, analytic logics, and disciplinary contributions. ——— (1988), “Relativism Revidivus: In Defense of Critical Relativism,” Journal of Consumer Research, 15 (December), 403–6. Hill, Ronald Paul (1991), “Homeless Women, Special Possessions, and the Meaning of Home: An Ethnographic Case Study,” Journal of Consumer Research, 18 (December), 298–310. The Uranus In Sagittarius: Significance and Meaning. Thompson, Craig J., William B. Locander, and Howard R. Pollio (1989), “Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology,” Journal of Consumer Research, 16 (September), 133–46. Anderson, Paul F. (1986), “On Method in Consumer Research: A Critical Relativist Perspective,” Journal of Consumer Research, 13 (September), 155–73. ——— (1990), “The Lived Meaning of Free Choice: An Existential-Phenomenological Description of Everyday Consumer Experiences of Contemporary Married Women,” Journal of Consumer Research, 17 (December), 346–61. Fournier, Susan (1998), “Consumers and Their Brands: Developing Relationship Theory in Consumer Research,” Journal of Consumer Research, 24 (March), 343–73. Murray, Jeff B. CCT. Kozinets, Robert V. and Jay M. Handelman (2004), “Adversaries of Consumption: Consumer Movements, Activism, and Ideology,” Journal of Consumer Research, 31 (December), 691–704. Reilly, Michael D. and Melanie Wallendorf (1987), “A Comparison of Group Differences in Food Consumption Using Household Refuse,” Journal of Consumer Research, 14 (September), 289–94. Firat, A. Fuat and Alladi Venkatesh (1995), “Liberatory Postmodernism and the Reenchantment of Consumption,” Journal of Consumer Research, 22 (December), 239–67. Client-centered therapy (CCT) emerged in the 1930s at a time when the neo-Freudians were expanding psychoanalysis. Muñiz, Albert and Thomas C. O'Guinn (2000), “Brand Communities,” Journal of Consumer Research, 27 (March), 412–32. ——— (1998), “The Soul of the Company Store: Nike Town Chicago and the Emplaced Brandscape,” in ServiceScapes: The Concept of Place in Contemporary Markets, ed. Holbrook, Morris B. and Mark W. Grayson (1986), “The Semiology of Cinematic Consumption: Symbolic Consumer Behavior in Out of Africa,” Journal of Consumer Research, 13 (December), 374–81. Escalas, Jennifer Edson and Barbara B. Stern (2003), “Sympathy and Empathy: Emotional Responses to Advertising,” Journal of Consumer Research, 29 (March), 566–78. (1994), “Academic Appalachia and the Discipline of Consumer Research,” in Advances in Consumer Research, Vol. John F. Sherry, Chicago: NTC Business Books, 109–46. Thomas K. Srull, Provo, UT: Association for Consumer Research, 1–8. Consumer culture theory researchers embrace methodological pluralism whenever quantitative measures and analytic techniques can advance the operative theoretical agenda (e.g., Arnould and Price 1993; Coulter, Price, and Feick 2003; Grayson and Martinec 2004; Grayson and Shulman 2000; McQuarrie and Mick 1992; Moore and Lutz 2000; Sirsi, Ward, and Reingen 1996). Price, Linda L. and Eric J. Arnould (1999), “Commercial Friendships: Service Provider-Client Relationships in Social Context,” Journal of Marketing, 63 (October), 38–56. Kozinets, Robert V., John Sherry Jr., Diana Storm, Adam Duhachek, Krittinee Nuttavuthist, and Benet DeBerry-Spence (2004), “Ludic Agency and Retail Spectacle,” Journal of Consumer Research, 31 (December), 658–72. ——— (1991), “‘We Gather Together’: Consumption Rituals of Thanksgiving Day,” Journal of Consumer Research, 18 (June), 13–31. Gould, Stephen J. Otnes, Cele, Tina Lowrey, and L. J. Shrum (1997), “Toward an Understanding of Consumer Ambivalence,” Journal of Consumer Research, 24 (June), 80–93. Unquestionably, qualitative data and an array of related data collection and analysis techniques have been quite central to CCT (Arnould and Wallendorf 1994; Belk, Sherry, and Wallendorf 1988; Kozinets 2002; Mick 1986; Murray and Ozanne 1991; Spiggle 1994; Thompson, Locander, and Pollio 1989).
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